DID YOU KNOW?
A WELL-KEPT SECRET
Lilac is a silent flower. Perfumers from the world over have tried to coax lilac into yielding its fragrant secrets, but to no avail. Just like lily-of-thevalley, lilac is referred to as “mute” or “silent”, because its natural fragrance cannot be captured to create a perfume. Like an elusive muse, lilac likes to keep itself to itself… Yet its blooms often feature among the most prized raw ingredients. Hence, a perfume that smells of lilac does not contain lilac, but rather a clever olfactory reconstruction created with various essences. Since no extraction process has ever been successful, the scent of lilac must inevitably be recreated in a laboratory.
