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THE PERFUME'S SECRETS


Perfuming is an art and a know-how. Let's talk about concentration.

Dosing your favorite fragrance according to the season, selecting the right
eau de toilette for your day, changing your mood...

- A spritz of scent, or opting for a parfum or eau de parfum are far-from-mundane daily
rituals demanding more than a dash of know-how. -


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EAU DE TOILETTE

The perfect companion

Thanks to advances in distillation techniques in the 19th century, new methods were developed to formulate perfumes and refine the aromatic plant extraction process. Light and comforting, eau de toilette is ideal for everyday use whatever the season.

Containing around 10-12% alcohol, it can be applied directly to clothing, hair or as a mist, to leave a deliciously-scented wake behind you...


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EAU DE PARFUM

Precision perfume

Sophisticated and intense, eau de parfum is the equivalent of that little black dress perfect for evening events. Thanks to its powerful character and an alcohol content of around 15%, you’ll only need to apply it once a day.

Its heady scent makes eau de parfum the perfect winter fragrance. Simply spray a little psst on your neck or scarf and let the scent work its magic as you walk.


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PARFUM

A meticulous gesture

Parfum or extrait de parfum lasts much longer thanks to an alcohol content of up to 24%. It is the quintessence of perfume and the Rolls-Royce of fragrances.

Simply dab a few drops on the inside of your wrist or elbow, your neck or behind your ear and your skin becomes the alchemist of a luscious fragrance...


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EAU DE COLOGNE

A generous splash

Created in 1708 by Jean-Marie Farina, an Italian perfumer living in Cologne, Aqua mirabilis or “admirable water” was one of the first perfumes made by distillation, using a combination of essential oils and pure alcohol. Formulated with citrus fruit and aromatic plants, eau de Cologne is the lightest of fragrances, alongside “eaux fraîches”.

Containing around 5% alcohol, it is synonymous with freshness and often applied in the morning. Treat yourself to splash in several areas of the body – you can top it up throughout the day for extra pizazz.

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