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Embodying springtime and the gentle rebirth
of our gardens, Lilac symbolizes romance and purity.
Its delicate clusters are adorned with a myriade
of trumpet-shaped blooms, varying from
immaculate white to purple in color.

A creation signed by Aurélien Guichard 

Heir to Grasse perfumery know-how passed down from father to son for generations, Aurélien Guichard was born in the homeland of perfume plants. Bathed in a family business specializing in rose and jasmine growing for perfumery, his deep sensitivity to flowers was sparked at a young age. His intimate knowledge of nature has gifted him an unrivalled understanding of the mysterious lilac, a flower that has always fascinated him and whose scent he was able to reproduce during his training at the Givaudan perfumery school.

" Lilac is a flower of striking contrasts, combining very powdery notes with the characteristic freshness of spring flowers." Aurélien Guichard

Guided by his memories and emotions, he embarked on the creation of Lilas by Fragonard, seeking to capture the very essence of lilac without physically smelling it. To Aurélien, transcribing the scent of lilac is far more than a simple olfactory process: it is an introspective journey combining visions, colors and textures. Free to interpret the flower’s facets as he wished, he recreated lilac’s highlycontrasted yet harmonious blend of dazzling freshness and powdery softness. And that is the story of Lilas by Fragonard - a refreshing fragrance exalted by warm and sensual harmonies.

Lemon, blackcurrant, lime tree


Hawthorn, heliotrope, cloves

Violet, vanilla, musks


This decorative flower with its delicate scent is synonymous with love and romance:
white lilac symbolizes innocence, while purple lilac represents budding love.




There are around twenty varieties of lilac, the most famous being the common lilac or Syringa Vulgaris. The botanical name Syringa means “reed” in Latin and evokes a legend cited it Ovid’s Metamorphoses. According to Greek mythology, lilac is associated with the story of Pan, the god of forests and fields.

Half-goat, half-man, Pan had fallen madly in love with a nymph named Syrinx, but the beautiful nymph was impervious to his lust and constantly hid from his gaze. Yet the more she hid, the more fervently the god desired her. Pan’s attentions thus became a torture for Syrinx, who sought to flee his advances. One day, on her way back from Mount Lykaion, Pan saw her and began chasing her. To escape the god’s uncontrollable passion, Syrinx fled across fields until she reached the peaceful waters of a sandy river. There, halted by the water, she threw herself into the river and was transformed into a reed. Just when Pan reached out to grasp her, he found himself embracing not the nymph’s body, but marsh reeds. Pan gathered a few stems and, binding reeds of different lengths with wax, made a flute. He named his flute “Syrinx” and declared “This will allow me to talk to you forever”.
Originating from the mountainous regions of Persia, lilac owes its name to its color, lilak or nilak, meaning “purple” in Persian. Graced with a captivating scent and delicate flowers, a symbol of love and beauty, its fascinating history dates back to the days of ancient Persia. It is said that Persian nobles liked to stroll through gardens of lilac blooms, drinking in their heady scent and celebrating their dazzling beauty. 

The French naturalist and apothecary Pierre Belon discovered this shrub, formerly named “fox tail” by the Turks, during his travels in the 16th century. In the late 16th century, lilac was introduced to the court of Suleiman the Magnificent, the Sultan of Constantinople. The Sultan gifted a sample of the plant to Ogier Ghislain de Busbecq, his Austrian ambassador, who brought it back to Europe and presented it to Francis I. And that is how lilac arrived on European soil, subsequently spreading across the continent and finding its way to France.
Inaugurated in 1758, the Jean-Marie Pelt botanical garden was initially located in Nancy, then moved to Villers-lès-Nancy in 1974 and expanded.It is particularly famed for its collection of over 200 heirloom varieties of lilac. Appreciated for its adaptability, resistance to cold and heady perfume, lilac has always piqued the curiosity of horticulturists, with the Lemoine family at their fore, famed for its exceptionally skilled horticulturists, has forever marked the history of botany and world of flowers.

Today, the legacy of the Lemoine family continues to prosper; most of the lilac varieties they created are now preserved at the Jean-Marie Pelt botanical garden in Villers-lès-Nancy. A shrub belonging to the Oleaceae family, lilac grows wild in moderate to cold climates and can reach up to six meters in height. The magic happens in spring - in April or May -, when its delicate flowers, comprising four petals, bloom in hanging clusters known as “thyrses”. In nature, the blooms are protected thanks to their bitter taste. The captivating perfume of lilac fills the air with its sometimes soft and delicate, sometimes floral, green and rose-like, and sometimes slightly aniseed and powdery scent.

Lilac is a silent flower.
Perfumers from the world over have tried to coax lilac into yielding its fragrant secrets, but to no avail. Just like lily-of-thevalley, lilac is referred to as “mute” or “silent”, because its natural fragrance cannot be captured to create a perfume. Like an elusive muse, lilac likes to keep itself to itself… Yet its blooms often feature among the most prized raw ingredients. Hence, a perfume that smells of lilac does not contain lilac, but rather a clever olfactory reconstruction created with various essences. Since no extraction process has ever been successful, the scent of lilac must inevitably be recreated in a laboratory.

Redolent with spring freshness, Lilas exudes the delicate fragrance of flowers laced with morning dew. The perfumer created fresh and delicately powdery green lilac top notes, inspired by the purple petals with their floral-come-spicy heart. The base notes of vanilla and musk pay homage to the sensual and warm facets of this opulent flower.

The Lilac collection : Eau de toilette 1.7 FL.OZ - $34, Diffuser 6.7 FL.OZ - $64, Soap bar 4.9 OZ - $10, set of 3 guest soaps 3 x 2.6 OZ - $34


Length 2 ½ hours. Guided tour in main. international languages included.

Push open the door to the world of perfume! Discover the perfumer’s ancient know-how and secrets and create your own Eau de Cologne. Led by a perfumery specialist, the workshop promises an unforgettable sensory experience for individuals and professionals alike.


Become the creator of your own eau de toilette with the "Flower of the Year" olfactory workshop.

Awaken your senses and your olfactory memory to create and personalise the "Lilac" eau de toilette for the Flower of the Year 2024 in your own image (12 ml spray).

Learn about the olfactory pyramid by discovering 3 compositions of blended essences used to create the fragrance of the Flower of the Year 2024, "Lilas".

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