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Flower of the year 2026

L'air de
grasse

For its hundredth anniversary, the house of Fragonard
created L'Air de Grasse, a tribute to the city where it was born.

A creation by Karine Dubreuil-SereniL'air de grasse by Fragonard Born in Grasse, Karine Dubreuil-Sereni signs a new creation for the House of Fragonard, a perfume that is like a declaration of love to her hometown. For L' Air de Grasse, she drew upon her childhood olfactory memories, from flower-filled gardens to scented hills and Southern light. True to her delicate and luminous style, she composes here a colorful floral bouquet.
TOP NOTES
Italian mandarin, blackcurrant, freesia

HEART NOTES
Rose, peony, jasmine, lily of the valley

BASE NOTES
Iris, Indonesian patchouli, musks
100 years of perfumes

100 years of perfumes

Fragonard perfumer of happiness since 1926

Perched between sea and mountains, Grasse enjoys a rare balance: abundant sun, tempered by altitude; generous rains that nourish the earth; cool nights that concentrate the aromas. The May roses bloom here with unparalleled intensity, and jasmine finds a soil so rich that it is said to be more heady than elsewhere. Each petal becomes promise of essence, each field, an open-air laboratory

Mimosa, rose, orange blossom, tuberose, jasmine... are the famous perfume flowers grown in Grasse, capital of French perfumery. For its hundredth anniversary, the Fragonard house created L'Air de Grasse, a tribute to the city that saw it born: a perfumed air where the most exquisite scents are combined in Provençal. The L'Air de Grasse collection tells the story of a family-owned and traditional perfumery that has been written since 1926.

Why l'Air de grasse ?

Why l'Air de grasse ?

Mixed with sea wind and southern light, the air is also symbolic. Myths have always conferred a particular power on him: in ancient Greece, each wind had its name and mood (Borée, Zéphyr, Eurus), bearing sometimes storms, sometimes promises of love. Among the ancient Egyptians, the divine breath animated the universe; among the Hindus, the god Vayu embodies prana, this vital breath that circulates in each being. For the Native American peoples, the wind was a spirit, messenger of ancestors and guardian of sacred directions.

Everywhere, it was more than a draft: a voice, a presence, an invisible energy. So why, here, not to imagine him as a perfumer, too? Perfume historians describe the air of Grasse as an olfactory universe enriched by centuries of know-how and harvests.

A reality transfigured by literature: Patrick Süskind, in Le Parfum, makes Grasse a mythical place where the atmosphere saturated with flowers becomes almost palpable. For Jean-Baptiste Grenouille, the main character of the novel, each scent is a raw material to capture, each fragrance a substance to sculpt. Between myth and history, reality and imagination, L'Air de Grasse blows a joyful and fragrant breeze.

The

origin

Inspired by the breath that crosses the country of Grasse, from the Mediterranean to the hills of Haute-Provence,
the collection L'Air de Grasse transcribes an olfactory heritage shaped by centuries of culture and production.

The collectionL'air de grasseCapture the
Eau de toilette 50ml - 23€  Diffuser 200ml - 38€  Soapdish 10x 14,5cm - 11€  Soap 140g - 6€  Set of perfumed soaps 3 x 75g - 17€ Discover
WORKSHOP - APPRENTICE PERFUMERDuration: 2 hours 30 minutes, including a guided tour of the facility in major international languages.
Immerse yourself in the world of perfume, uncover the ancestral expertise of perfumers and their secrets, and create your own Eau de Cologne. Led by a perfumery specialist, the workshops offer both individuals and professionals an unforgettable sensory experience. BOOK NOW
FRAGRANCE WORKSHOP - L' AIR DE GRASSEBecome the creator of your own Eau de Toilette with the “Flower of the Year” Olfactory Workshop.
Awaken your senses and olfactory memory as you craft and personalize, the 2026 Flower of the Year eau de toilette, "L' Air de Grasse" under the guidance of an expert (12ml spray bottle).

Learn about the olfactory pyramid by exploring three blended essence compositions that contribute to the creation of this 2026 Flower of the Year fragrance, "L' Air de Grasse".
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